advertising

Will Facebook Marketing Be Relevant In 2015?

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Will Facebook Marketing Be Relevant In 2015?.

A very valid question. I foresee that December 2015 sees a dramatic drop-off of Facebook usage because of the ads. Ads ads ads. I don’t care about ads, and neither does anyone else on my Facebook friends list. I’ve noticed a shift in social media usage away from Facebook and I think it will only continue to grow.  There are other ways to stay connected.

 

Like, you know, in real life.

Acxiom, the Quiet Giant of Consumer Database Marketing | NYTimes.com

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Acxiom, the Quiet Giant of Consumer Database Marketing | NYTimes.com.

This is extremely upsetting.

You should be as outraged as I am.

“Few consumers have ever heard of Acxiom. But analysts say it has amassed the world’s largest commercial database on consumers — and that it wants to know much, much more. Its servers process more than 50 trillion data “transactions” a year. Company executives have said its database contains information about 500 million active consumers worldwide, with about 1,500 data points per person. That includes a majority of adults in the United States.”

[…]

“Privacy advocates say they are more troubled by data brokers’ ranking systems, which classify some people as high-value prospects, to be offered marketing deals and discounts regularly, while dismissing others as low-value — known in industry slang as “waste.” Exclusion from a vacation offer may not matter much, says Pam Dixon, the executive director of the World Privacy Forum, a nonprofit group in San Diego, but if marketing algorithms judge certain people as not worthy of receiving promotions for higher education or health services, they could have a serious impact. “Over time, that can really turn into a mountain of pathways not offered, not seen and not known about,” Ms. Dixon says.”

Dish Network Offers New DVR That Automatically Removes Commercials | WSJ.com

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Dish Network Offers New DVR That Automatically Removes Commercials | WSJ.com.

“”What’s wrong with giving the consumer what he wants?That’s my response to anybody who takes issue with this,” Mr. Clayton said.”

“Still, DVRs have changed marketing tactics. Advertisers have worked overtime to embed their products and pitches within the shows. Product placement over the past few years has soared and become a major part of most media companies’ offering to advertisers.”

This should be interesting, especially in how it changes television advertising.  I have noticed a lot more product placement within hit TV shows, so I wonder if it’s going to go “backwards”, if you will, and we will see little moments in an episode of Modern Family just like it was in Leave it to Beaver, when the mother cleans with Chlorox and mops the floor with Mr. Clean …..

Pepsi and Coke are everywhere in TV already.  It will just be interesting to see.